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BORN IN 1995, PAUL RIZK IS THE RESULT OF 15-YEARS EXPERIENCE IN FASHION. THE EXPERIENCE AND KNOWLEDGE GAINED FROM YEARS OF PARTNERSHIPS WITH THE

MOST IMPORTANT NAMES IN ITALY AND THE PIONEERISTIC BELIEF IN THE POSSIBILITIES PRESENTED BY THE FAR EAST HAVE GIVEN BIRTH TO A COMPANY ABLE TO ASSIST IN ALL STEPS OF A BRAND'S ACTIVITIES: FROM DESIGN TO PRODUCTION, FROM LOGISTIC TO DISTRIBUTION.



PAUL RIZK IS A BRAND THAT STATES THE VISION OF A CHANGING MARKET, IN WHICH THE NEED TO EXPRESS A LIFE STYLE TAKES PRECEDENCE OVER THE WHIMS OF "BEING TRENDY". WITHIN THIS MARKET, THE BRAND WANTS TO GIVE THE CONSUMER BACK THE CHANCE TO BUY, SATISFYING HIM AND HER WITH A PRODUCT THAT CORRESPONDS WITH HIS OR HER OWN EXPECTATIONS OF QUALITY AND STYLE.

FOR THIS NEW GENERATION OF CONSUMERS (OUR TARGET IS PRIMARILY MALES AND FEMALES BETWEEN 18 AND 35) THE COMPANY OFFERS KNOW HOW INHERITED FROM THE PILLARS OF ITALIAN HISTORY, FAITHFULLY OPENING THE DOORS TO A "NEW LUXURY ERA" IN WHICH THE QUALITY TO PRICE RATIO REPRESENTS THE MAIN ATTRACTION IN THE CUSTOMERS' EYES.

THE GROWTH GAINED IN THE GLOBAL MARKET THE BALANCE BETWEEN QUALITY, PRICE, AND SERVICE THAT WE MIND IN OUR COLLECTIONS; ALONG WITH SCRUPULOUS ATTENTION TO DETAIL IS WHY THE PAUL RIZK BRAND ENJOYS CONTINUED SUCCESS.

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